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Inspiration for Beauty and Wellness Industry

groupon

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Groupon is a great marketing tool but it also has its pros and cons for your business. There is no doubt that Groupon can be a nightmare for small businesses. If you feels the need to expose your Beauty, Spa and Salon brand to new customers or simply clearing out your inventory, you can give Groupon a try but make sure you proceed with caution. 

It is always better to be prepared before you made a deal on Groupon. For instance, if you are not having a good marketing plan, imagine a situation where suddenly there a lot of customer traffic rush into your premise and then you are short staffed. This will result in unhappy customers because of longer waiting time, poor customer service and it will also affect your brand reputation.  Furthermore, It is important to do more research about your local Groupon terms and condition to avoid any loss in the future.

Here are 6 things to look out for when using Groupon for your Spa and Salon business:-

1. Offer a discount without losing your money

Do your math! study the cost if it's worth doing a Groupon sales for your business. Groupon terms require you to give at least 50% of your calculated profit. Make sure you give a reasonable discount pricing for your product or services. You also must estimate the cost of your time, employees and inventory to cater the Groupon customer.

2. Keep the customer on hook 

Groupon is originally a marketing tool to introduce new customers to your business, but the customer may not always coming back. This is where you can build a bridge and strengthen the customer relationship, it is your call to either doing a hard sell or soft sell marketing strategy to let them register your monthly package but both of this method is proven to keep customers relationship.

Related: 3 best marketing tools to power up your sales

Other than that, don't treat your Groupon customer like a second class citizen, treating them like a normal customer will leave them a good and memorable first impression when going to your treatment and surely they will come back for more. After finish with their treatment, you can always ask them to sign up for membership or getting their personal information such as phone number and email for a follow-up marketing.

3. Create a product and service package

Instead of promoting for a single treatment or product promotion. Alternatively, you could also sell products package, installment service package, or a combination of both. With WESS you can simply create a special package for Groupon. You can combine the product and services in this package then save it to be used specifically for Groupon later.

4. Opt for slow business day to accept Groupon redemption

Choose a slow business day or non-peak hour to be able to accommodate Groupon customers like weekdays .  If you feel overwhelm by the request and short staffed you could also hire a part timer for this Groupon campaign.

5. Encourage online booking

Using an online booking is a win-win situation, most customers prefer to do an online booking instead of phone booking, ask them to booking first hand could save you a lot of trouble and it easy for you or your staff to manage the crowd, WESS completes with online booking features, the only thing you have to do is assign them to available time slot.

6. Branding reputation

The most important thing is taking care of your branding, make sure the feedback and word of mouth marketing are positive for your business. Bad services experience could spread the gossip about your business like wildfire, even worst if your customer leaves a bad rating on online platforms such as your facebook page, foursquare, yelp, etc.

Bottom line: Groupon is a great tool for your brand exposure but do not simply proceed without a proper marketing plan or you will lose money and could hurt your business in some way. By doing more research and be prepared it could help your business to get exposure to a new stream of customers. what do you think? to Groupon or not to Groupon?

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