The WESS Blog

Inspiration for Beauty and Wellness Industry

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It's almost that time of the year again! if you haven't plan your marketing strategy already, we are here to help contribute few ideas for your holiday campaign. With WESS, you can handle your marketing without even breaking a sweat. 

Here are some ideas on how you can utilize WESS features for your business advancement:

1. Send Greetings through Email or SMS

Your customer will love to receive holiday greetings from you and it would make their day if you slip in a holiday promotion with the greetings. But, we understand that different customers have different needs. Luckily, WESS allows you to target specific people with your own custom message, this way you can always channel your marketing to the right people. For instance, you can target male customers by encouraging them to buy your package as a gift to their loved ones, while for female customers you could offer them to rejuvenate or giving themselves a new look for this Christmas and upcoming new year. 

2. Reward Points Promotion

Loyal customers will love your double reward points promotion. This promotion will let them spending more money at your store within a short span of time. It helps you to gain more sales before the end of the year and give you a smooth transition for the new year where you need to reevaluate your inventory. You can put a time limit for this promotion to give them a sense of urgency to spend at your store.

3. Christmas Discount or Coupon Voucher

WESS let you handle your discount and coupon easily. Just create it and it's ready to use, you can share your discount on social media or make a contest for it. If you did it right, you will receive more welcoming feedback and it allows your brand to be known, hence increasing a new potential customer to your business.

Related: 6 Proven Ideas for an Effective Christmas Sales

4. Christmas Theme Packages

Create a new special package or invent a new seasonal theme treatment to add a Christmas spirit to your business. You can also sell your slow moving retail item by creating a Special Gift basket for your customer. These Seasonal packages will be a surprise to your customer rather than letting them expect the same package all year round.

5. Selling Gift Certificate

Gift Certificate or Gift Card whatever you want to call it, will work like a charm! Christmas is all about gifts giving and it's not just about giving a tangible item, an intangible item such as beauty and wellness will be a unique gift for everyone. With a little Christmas design decoration and a sweet message on it, it is all set for you to sell your gift certificate online. You can send the Gift Certificate through emails and allow them to print as a gift for their loved ones. 

Still finding a Business Management software for your Beauty, Spa and Salon? Learn more about WESS Features and try WESS 30 days for free.