The WESS Blog
Inspiration for Beauty and Wellness Industry
What is the point of celebrating Mother's day, if you don't sell a gift certificate right? Over the years, the usage of gift certificates has been skyrocketed. Holidays and celebrations are a perfect time to sell gift certificates. Sometimes it can be used as a last-minute gift where it can be bought online and print it right in their office. Later on, they put it in a nice envelope and call it a day! It is pretty convenient and thoughtful to give a gift of beauty and wellness to your mothers.
Unexpected warm-hearted wishes from your email campaigns are good for your branding. While giving a sweet message to your customer, you can also kill 2 birds with 1 stone by slipping in a few marketing promotions for mother's day. Let them know you care about this special day and want to help them to celebrate.
A special gift to a mother is not just an appointment to a spa or salon, it is also a quality time they can spend together with their children! Invite your customer to have a mother and daughter time and let them enjoy Mother's day at your premises. Adding a new mother's day theme package also a good idea to generate more sales for your business.
For a successful mother's day campaign, it is important to create a powerful online impression. Make sure you decorate your social media account with the mother's day theme. you could also increase engagement by having a social media contest like tag your own mother on a Facebook comment, or Mother's day selfie contest on Instagram. Don't forget to ask participants to use a Hashtag and share the post to let the social media sharing marketing run its course.
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