The WESS Blog
Inspiration for Beauty and Wellness Industry
Here are 7 tips to create attractive promotions this Christmas to get ahead of the game.
Always remember the early bird catches the worm. Start running promotions at the beginning of the month, so you have time to ramp up sales and get the word of mouth going. Promotions can help your business promote new or existing products, entice new customers and encourage customer loyalty.
Why not treat your regulars to a holiday gift, from you to them? Offering deals they can’t refuse on things they buy is a great way to say Merry Christmas to your most loyal customers. Other ways could be rewarding them with a free gift for visiting your salon. It’s nice to offer something once in a while with no strings attached.
Using simple ways like running a Facebook giveaway or an Instagram contest can keep your customers engaged and also help you grow your social media following. But of course, your prize should be compelling and attract customers to your salon. Contests like a festive quiz, a selfie contest or naming your favourite product from our salon are great ways to spread joy while letting your followers have fun. E.g. “First 10 submissions will enjoy a 20% off your next salon visit.”
Don’t be afraid to think outside the box to increase holiday sales. The holidays are a great time to engage your customers and even encourage them to bring in more customers for you. Eg. “This Share Pack is a great way to stay connected to your buddies while you visit the salon together. Time to spread the Christmas joy!” or a list of 12 special promotions for 12 days of Christmas.
We’ve all been stumped buying gifts for our friends or loved ones, so help your customers by tailoring your promotions as gift ideas. Make this Christmas a time for sharing and what better way to pamper your loved ones with a spa or salon experience. E.g. “Pamper Mum with a spa day!” or “Treat your best friend to a hair refresh at the salon!”
People are often more generous around Christmas. Doing a special charity promotion can not only allow you to do good, it can also put your salon or spa business in a good light. E.g. Giving away a percentage of your sales to raise money and awareness.
Partnering with brands and cross-promoting is a great way to show off your holiday spirit and increase sales.By joining forces, you can cash in on all the social media buzz to your advantage and connect with a larger audience. Whether having giveaways or selling Christmas gifts like merchandise or gift boxes, you can allow your customers to enjoy a unique experience.