The WESS Blog

Inspiration for Beauty and Wellness Industry

Valentines Rose

The year end holiday is the best time for businesses to roll out creative ways to spread the Christmas joy, and what better way to delight customers with festive salon and spa specials?

Here are 7 tips to create attractive promotions this Christmas to get ahead of the game.

1. Kickstart your promotions early

Always remember the early bird catches the worm. Start running promotions at the beginning of the month, so you have time to ramp up sales and get the word of mouth going. Promotions can help your business promote new or existing products, entice new customers and encourage customer loyalty.

2. Offer discounts to regulars

Why not treat your regulars to a holiday gift, from you to them? Offering deals they can’t refuse on things they buy is a great way to say Merry Christmas to your most loyal customers. Other ways could be rewarding them with a free gift for visiting your salon. It’s nice to offer something once in a while with no strings attached.

3. Run competitions

Using simple ways like running a Facebook giveaway or an Instagram contest can keep your customers engaged and also help you grow your social media following. But of course, your prize should be compelling and attract customers to your salon. Contests like a festive quiz, a selfie contest or naming your favourite product from our salon are great ways to spread joy while letting your followers have fun. E.g. “First 10 submissions will enjoy a 20% off your next salon visit.”

4. Get creative with your promotions

Don’t be afraid to think outside the box to increase holiday sales. The holidays are a great time to engage your customers and even encourage them to bring in more customers for you. Eg. “This Share Pack is a great way to stay connected to your buddies while you visit the salon together. Time to spread the Christmas joy!” or a list of 12 special promotions for 12 days of Christmas.

5. Create gift ideas

We’ve all been stumped buying gifts for our friends or loved ones, so help your customers by tailoring your promotions as gift ideas. Make this Christmas a time for sharing and what better way to pamper your loved ones with a spa or salon experience. E.g. “Pamper Mum with a spa day!” or “Treat your best friend to a hair refresh at the salon!”

6. Team up with a charity

People are often more generous around Christmas. Doing a special charity promotion can not only allow you to do good, it can also put your salon or spa business in a good light. E.g. Giving away a percentage of your sales to raise money and awareness.

7. Brand partnerships and collaborations

Partnering with brands and cross-promoting is a great way to show off your holiday spirit and increase sales.By joining forces, you can cash in on all the social media buzz to your advantage and connect with a larger audience. Whether having giveaways or selling Christmas gifts like merchandise or gift boxes, you can allow your customers to enjoy a unique experience.