The WESS Blog

Inspiration for Beauty and Wellness Industry

new paradigm

The new year is the perfect time to take stock and set goals for the year ahead. Most of us just want to forget 2020 and hope that 2021 fulfils the promises of economic recovery. For business owners, making new year’s resolutions can help you steer your team and bring your business to the next level. Here are 5 New Year's resolutions your company should make for 2021.

1. Be flexible and adaptable

If there is one thing 2020 taught us this year, it is to be flexible and adaptable. Those who survive are not the strongest or the most intelligent, but the most adaptable to change. Businesses must stay nimble, be ready to change strategy, service clients and customers and adapt to new technology to improve products or processes.

2. Keep up with trends and get creative

Since each new year brings new trends, you want to make sure that you keep an eye on the latest marketing, business and most importantly, beauty trends to stay up to date. See which things served you well in 2020 and which things can be improved. Invest time and money into channels you've never considered. Talk to people you consider competitors; they could actually be a great source of referrals of new business to you. Keep an open mind about how you attract customers and how you nurture those relationships.

3. Work on improving your customer service

Ensuring the best customer service is essential for succeeding. A great customer service can not only build word of mouth, it can also retain your customers and clients, and attract new ones. Make it your New Year’s resolution to provide a five-star customer service and you’ll have no trouble keeping your customers happy in the coming years.

4. Communicate better

Turn your focus to quality over quantity. Do away with 10 Facebook posts a week and focus on posting interesting, timely information that encourages your audience to interact with you or share your content.

5. Give back to the community

One of the best new year’s resolutions for businesses is to pay it forward. Your generosity will not go unnoticed, and you will be seen as a business people want to be associated and work with. Sharing a few hours to help others, will be satisfying and allow you and your staff to practice empathy and compassion. Cheers to a Better Year!

While waiting to see what 2021 has in store for your business, use some of the suggestions above as an inspiration to make some New Year’s resolutions and help your business get closer to its goals.