The WESS Blog

Inspiration for Beauty and Wellness Industry

new paradigm

Trust is everything in the world of business. If you want to build customer trust, there are no shortcuts; you’re going to have to earn it. How do you do that? We’re here to help you gain the trust your company needs.

Here are 5 ways to build customer trust in the beauty industry.

1. Be accessible

Make sure your customers have multiple ways to reach you, whether making an online booking on the website or via phone call or email. Why? Because people feel comforted knowing they can reach you at any time they choose.

2. Offer great customer service

Along those same lines, customer frustrations about service quality can make or break any business. A recent study found that despite spending more when shopping online during the Covid-19 outbreak, about four in 10 Singaporean consumers are not satisfied with their experience.

The aim here is to provide an efficient, professional and personable experience for your customers. If they feel like your team has gone above and beyond, then they’re likelier to come back and then recommend you to their friends and family.

3. Encourage Online Reviews

We know that reviews work magic for businesses as customers trust unbiased opinions. Whether it is through a giveaway or by continuing to offer good service, businesses should aim to grab as many online reviews as possible.

So, don’t be afraid to approach your customers for a review. If they are satisfied with your service, they are more likely to tell other people about it.

4. Use third-party validation to build credibility

When you see a Doctor’s qualification up a wall, you know they are specialised in what the certificate states. That’s because what we see serves as proof and we feel more confident. Similarly, participating and winning awards allows you to claim “award winning” salon/spa, while being certified SG Clean shows you are committed to maintaining high standards of hygiene and sanitation - both highly effective methods to gain your customers’ trust!

5. Build a reputation

The trick is to build a worthy reputation for doing things right. That includes supplying great products, training your employees to the highest standards and being social active. The more your share about your business, the more visibility you build and the more followers you get. Customers will have a better feel for “who” and “what” your salon does and the faster you’ll be able to build that trust.

There’s a saying “It takes 20 years to build a reputation and five minutes to ruin it.” There are no shortcuts to making this work. Keep doing things the right way and you will get the results you want. How do you build up customer trust in your company?