The WESS Blog

Inspiration for Beauty and Wellness Industry

new paradigm

Mother’s Day is just around the corner and daughters, sometimes sons or husbands, will be on the look out to make Mums and Mum-to-bes feel special on this day. Let’s not forget - offering Mother’s Day packages makes so much sense since the beauty industry provides the perfect gift for this occasion.

We’re here with 5 fantastic ideas your salon can try for attractive Mother’s Day Promotions!

1. Provide bespoke gifts

Leave a lasting impression for Mums by gifting items when they visit your salon. Consider teaming up with other local businesses for bespoke gifts such as:

A hand lettered card


Mini dried blooms


Small box of chocolates


2. Bounce back promotions

While the term may not be familiar to everyone, bounce back promotions encourage repeat business and reward loyalty. You could try:

  • 20% off your next hair cut
  • 50% extra free: Book a 60-minute massage and get 30 minutes extra free for the month of May
  • Complimentary paint and shape when you book a manicure
  • A bundle gift for both Mum and Dad (Father’s Day isn’t long to go either!)


3. Facebook Contest Giveaway

Since social media has become a key part of how we stay in touch and show our love for our families (and friends, food; anything really). Consider having a Facebook contest giveaway by encouraging Mums to take photos with your products, share a photo of themselves in their younger days or even a family photo. Incentivising your current followers and ‘Like and Share’ is always a good way to gain more traction for your business.


4. Digital Lucky Draw

You’ve probably scanned more QR codes in the last few months than you did in your entire life, so why not use QR codes to your advantage? Try holding a Digital Lucky Draw with a voucher management system for that “wow” factor, so that your customers can scan a QR code in your salon and seamlessly participate in a lucky draw.


5. Make the occasion feel different with new package names

Since Mother’s Day is only once a year, don’t let your customers feel that they are just going to get the same packages and options that they can on any other day of the year. Give your treatments new names, or create new packages with names that relate to Mother's Day.

Here are some name ideas for salon or spa specials:

  • Queen For A Day
  • Pamper Mom-to-be
  • Mother's Magical Day
  • Time Out For Mom
  • Mother's Ultimate Escape